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The marketing brief
The product and packaging requirements such as the product category, desired function, color, odor, texture, size, etc.
Product formulation
Several prototypes are created for comparison. Concentration, allergens, chemical reactions or costs are evaluated to match the requirements and ensure product safety.
Sourcing
The teams need to select raw materials and packaging suppliers. As soon as raw materials are approved, the formula is finalized and the prototype is created.
Quality and compliance
If the prototype passes the final tests the production can start. The product will be then be commercialized while teams will already be working on the next one.
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